[Ethica] Anti-Aging Daily Shampoo (946ml/32fl.oz)

(946ml/32fl.oz)

Features & Multi Benefits:
Professional salon quality
High efficacy formula for superior performance that’s gentle enough to use everyday
Maximizes the potential of any hair type, regardless of age or gender
Provides anti-aging for the scalp, follicle, and hair shaft
Reduces shedding, protects
Maximizes potential hair length and count
Promotes optimum scalp environment
Thick luxurious lather
Lightweight formula rinses clean
Improves volume, smoothness and shine
Reduces frizz and flyaways

Base:
Sulphate, paraben and gluten free – biodegradable
Multiple surfactants – coconut and plant derived
Foaming agents – coconut derived
Fragrance – ginger root derived
Formulated for / well tolerated for sensitive and allergic skin types
Non build up formulation
Extreme stability

Base Benefits:
Anti static
Anti buildup
Great wet combability – enhanced glide and slip
Humidity protection
Heat protection
Reduces breakage
Reduces shedding
Improves elasticity and tensile strength
Increased flexibility
Increases moisture retention
Increased body + volume
Increases sheen + refractory shine
Smoothens + protects the cuticle and hair shaft
Corrects texture of hair shaft that has been physically or chemically damaged
Provides style memory
Provides texture + separation
Does not weigh hair down

How to use

1. Wet hair.
2. Apply shampoo. Work into a lather with a gentle massage on the scalp. Ensure coverage of the whole head of hair as well. Leave on the scalp for one to three minutes.
3. Rinse out completely.
4. Repeat, increasing the leave on time to between two to four minutes before rinsing. You will find you can use much less than normal with this concentrated shampoo.
   
   *The more often you shampoo, the better the results*

Men: 4~6 times a week. 

Women: 2~4 times a week is suggested as a minimum. Maximize the time you leave the product on to obtain maximum results.

Note: If you leave the shampoo on for less than 1 minute you will receive mostly cosmetic benefits (like a regular shampoo) and limited therapeutic results.